How UTM parameters and CRM tools can help optimize your FB Marketing

The Ultimate Instagram Ads and Facebook Marketing Guide 2020

Introduction to Instagram/Facebook Ads and Facebook Marketing

How Facebook makes use of your data to show you relevant ads? (5:23)
Understanding basic elements of a Facebook Ad (3:05)
Defining the relevance of campaign, target audience and communication message (3:22)
Understanding basics of Facebook Dashboard to help you make better Facebook Ads (8:30)
Quiz

How to build an online customer base from SCRATCH on Instagram/Facebook?

How to make the most of your customer data base through Facebook Marketing (7:03)
How to clone a successful customer base & find your mailing list on Facebook (7:22)
Customer base that is x100 more likely to interact with you based on location (3:33)
Quiz

Detailed Targeting - Facebook Targeting via demographics, interest and behaviour

Facebook Demographic Targeting based on customer's Education or Field to Study (4:03)
Facebook Demographic Targeting based on customer's Age and Household (4:10)
Facebook Demographic Targeting based on events happening in customer's lives (6:17)
Facebook Demographic Targeting based on Politics, Relationships & Work (6:31)
Facebook Targeting based on customer's Interests (4:21)
Facebook Targeting based on customer's Behaviours (6:05)
Understanding the difference between Broad vs Narrow Audience (3:32)
Summary of Targeting options available on Facebook to make Facebook Ads (2:53)
Quiz

Facebook Ad Placement and Budgeting - Master the art of Facebook Ad creation

Ad Formats

Relevance of Landing Page

Bonus Lectures for a deeper understanding of Facebook Ads

Facebook Ad Analytics (6:58)
Sales Funnel (5:15)
How to reach out to existing visitors - Remarketing (8:00)
How to make the most of facebook lead ads and lead forms (8:33)
Narrow Audience + Customized Communication = Successful Facebook Campaign (5:55)
How UTM parameters and CRM tools can help optimize your FB Marketing efforts (8:11)
Quiz

Conclusion

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