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The Ultimate Instagram Ads and Facebook Marketing Guide 2020
Introduction to Instagram/Facebook Ads and Facebook Marketing
How Facebook makes use of your data to show you relevant ads? (5:23)
Understanding basic elements of a Facebook Ad (3:05)
Defining the relevance of campaign, target audience and communication message (3:22)
Understanding basics of Facebook Dashboard to help you make better Facebook Ads (8:30)
Quiz
How to build an online customer base from SCRATCH on Instagram/Facebook?
How to make the most of your customer data base through Facebook Marketing (7:03)
How to clone a successful customer base & find your mailing list on Facebook (7:22)
Customer base that is x100 more likely to interact with you based on location (3:33)
Quiz
Detailed Targeting - Facebook Targeting via demographics, interest and behaviour
Facebook Demographic Targeting based on customer's Education or Field to Study (4:03)
Facebook Demographic Targeting based on customer's Age and Household (4:10)
Facebook Demographic Targeting based on events happening in customer's lives (6:17)
Facebook Demographic Targeting based on Politics, Relationships & Work (6:31)
Facebook Targeting based on customer's Interests (4:21)
Facebook Targeting based on customer's Behaviours (6:05)
Understanding the difference between Broad vs Narrow Audience (3:32)
Summary of Targeting options available on Facebook to make Facebook Ads (2:53)
Quiz
Facebook Ad Placement and Budgeting - Master the art of Facebook Ad creation
Placement of Facebook Ads (4:31)
Budgeting to achieve 3x return on Facebook Ad spend (8:42)
Quiz
Ad Formats
Ad Formats and Creative discipline (4:49)
Different types of Facebook Ads - image ads + video ads + carousel ads (6:24)
Make your first Facebook Ad (3:23)
Relevance of Landing Page
Full Screen Experience vs Landing Page (4:31)
Essentials of a Landing Page (10:06)
Aftermath of Landing page: Re-marketing, Thank You Page etc. (5:14)
Quiz
Bonus Lectures for a deeper understanding of Facebook Ads
Facebook Ad Analytics (6:58)
Sales Funnel (5:15)
How to reach out to existing visitors - Remarketing (8:00)
How to make the most of facebook lead ads and lead forms (8:33)
Narrow Audience + Customized Communication = Successful Facebook Campaign (5:55)
How UTM parameters and CRM tools can help optimize your FB Marketing efforts (8:11)
Quiz
Conclusion
Conclusion (1:29)
Final Quiz
Aftermath of Landing page: Re-marketing, Thank You Page etc.
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